Vintage Designer Swimwear Labels Directory

 

Vintage Designer Swimwear Label Reference Resource
Label images are provided for informational & educational purposes.
All dates are approximate and are meant to be used as a guide only. All labels are from the archives of Glamoursurf, from swimwear in our collection or from swimsuits we have sold. More label images can be found at the Vintage Fashion Guild Label Resource.
 
Other Keys to dating vintage swimwear:
-Lastex began to be used in swimwear starting in the late 30's and continued through the 50's.
-Spandex, better known as elastane in Europe, began to be used in swimsuits in the late 60's. Dupont patented this as Lycra.
-Fabric content on labels was mandated in the 1960's
-Garment care instructions seen on labels beginning in 1971
-Symbols on care labels began in the 1990's in the US, earlier elsewhere

A more detailed swimwear timeline can be found here.

ALIX OF MIAMI

early 1950's Alix of Miami Label
early 1950's Alix of Miami Label

50's alix of Miami Label
1950's Alix of Miami Label

BODY GLOVE

80's Body Glove Label
1980's Body Glove Label

BRADLEY

1920's Bradley Label
1920's Bradley Label



1930's Bradley Label
early 1930's Bradley Label

1930's Bradley Label
early 1930's Bradley Label

1930's Bradley Label
early 1930's Bradley Label

1950's Bradley Label
1950's Bradley Label


B.V.D. - Bradley, Voorhees & Day

Early 30's BVD Label
Early 30's BVD Label

Late 30's BVD Label
Late 30's BVD Label

1950 BVD Label
1950 BVD Label

CAROL BRENT

50's Carol Brent Label
1950's Carol Brent Label

BRIGANCE FOR SINCLAIR

1960's Brigance for Sinclair Label
1960's Brigance for Sinclair Label

BRILLIANT FASHIONS

1950's Brilliant Fashions
1950's Brilliant Fashions Label


CATALINA

1920's Catalina Logo
1920's Catalina Logo Patch

1920's Catalina Label
1920's Catalina Label

 

1930's Catalina Label
1930's Catalina Label

1930's Catalina Logo
1930's Catalina Logo Patch

40's Catalina label1940s Catalina label
1940's Catalina Label

1946 Catalina Label
1946 Catalina Label

1949 Catalina Label
1949 Catalina Label

50's Catalina label1950's reverse Catalina Label
Early 1950's Catalina Label

1950's Catalina Label
Early 1950's Catalina Label

1950's Catalina Label
Mid 1950's Catalina Label

1950's Catalina Masterpiece Label
Mid 1950's Catalina Masterpiece Label

1950's Catalina Label
Mid to late 1950's Catalina Label

early 60's Catalina label
Early 1960's Catalina Label

60's Catalina Label
1960's Catalina Label

1960's Catalina Part of the Art of Eve label
1960's Catalina Part of the Art of Eve Label

80's Catalina Label
1980's Catalina Label

COLE OF CALIFORNIA

1947 Cole of California label
1947 Cole of California Original Label

1940's Cole of California label
Late 1940's early 50's Cole of California Original Label

1950's Cole of California label
Late 1950's early 60's Cole of California Original Label

60s Cole of California label
1960's Cole of California Label

70's Cole of California Label
1970's Cole of California Label

DEL MAR

Mid 1940's Del Mar Label
Mid 1940's Del Mar Label


DeWEESE DESIGN

1950's DeWeese Design label
1950's DeWeese Design Hand Print Label

1960's DeWeese Design Label
1960's DeWeese Design Label

1970's DeWeese Design Label
1970's DeWeese Design Label

FINCHLEY

1920s Finchley label
1920's Finchley Label

FREDERICKS OF CALIFORNIA

80's Fredericks Label
1980's Fredericks Label

GABAR

Late 50's early 60's Tina Leser for Gabar Label
Early 1960's Tina Leser for Gabar Label

60's Tina Leser for Gabar
1960's Tina Leser for Gabar Label

70's Gabar label
1970's Gabar Label

GANTNER & MATTERN

1930s Gantner Label
1930's Gantner Label

1940s Gantner LabelBack of 1940's Gantner label
1940's Gantner Label

1940s Gantner Label
1940's Gantner Label

GOTTEX

1960's Gottex Label
1960's Gottex Label

1970's Gottex Label
1970's Gottex Label

1990s Gottex Label
1990's Gottex Label

HIGH TIDE

1960's High Tide Label
1960's High Tide Label

JAG

1980's Jag Label
1980's Jag Label

JANTZEN


Early Jantzen 1921-1922 label
Earliest Jantzen Label 1921-1922


Early Jantzen label
Earliest Jantzen Label


Early Jantzen label 1922
Early Jantzen Label 1922


1920's Jantzen Label
Early 1920's Jantzen Label

1920's Jantzen Label
1920's Jantzen Label

Late 20's Jantzen label
Late 1920's Jantzen Label

late 20's Jantzen label
Late 1920's Jantzen Label

1930's Jantzen Label
1930's Jantzen Label

late 30s Jantzen Label
Late 1930's Jantzen Label


Mid 40's Jantzen label
Mid 1940's Jantzen Label

late 40's Jantzen label
Late 1940's Jantzen Label

Early 50's Jantzen Label
Early 1950's Jantzen Label

1950's Jantzen Label
1950's Jantzen Label

1950's Jantzen Label
1950's Jantzen Label

1950's Jantzen label
1950's Jantzen Label

1950's Jantzen International Set Label
1950's Jantzen International Set Label - produced from 1956-1959

1950's Jantzen Diving Belle Swimcap Label
1950's Jantzen Diving Belle Swimcap Label

1960s Jantzen label
1960's Jantzen Label

1970's Jantzen label
1970's Jantzen Label

1980's Jantzen label
1980's Jantzen Label


1990s Jantzen label
1990's Jantzen Label

modern Jantzen label
Modern 2000s Jantzen Label
 

The Jantzen Diving Girl Patch Evolution

In the mid 1920's the Jantzen girl donned her cap and stockings. In the 30's & 40's the figure became more streamlined, her swimsuit became a bit shorter and the stripes are gone from the legs. The Jantzen insignia logo is embroidered on the front of her suit in the 1930's. In 1948 the logo insignia is gone and the Jantzen diving girl has become a bit more streamlined and her suit becomes strapless. In the 1980's the Jantzen girl silhouette has become more toned, fluid and elongated.


 Jantzen Diving Girl Evolution



KAMEHAMEHA MISS HAWAII
1950's Miss Hawaii labelBack of 1950's Miss Hawaii label
1950's Miss Hawaii Label

KELLERMANN

1920s Kellermann label
1920s Kellermann Label Label

KERRYBROOKE

1950's Kerrybrooke label
1950's Kerrybrooke Label

LANZ

1960's lanz label
1960's Lanz Label

LEE

1950's Lee Label
1950's Lee Swimplay Suits Label

60's 70's Lee
1970's Lee Label

LILLY PULITZER

70's The Lilly Label
1970's The Lilly Label

MABS

Late 40's early 50's Mabs label
Late 1940's early 1950's Mabs label

GORDON MACKAY

1940's Gordon Mackay label
1940's Gordon Mackay label
 

MAIDENFORM


1950's Maidenform Label
1960's Maidenform Label

MAJESTIC KNITWEAR

1920's Majestic Knitwear Label
1920's Majestic Knitwear Label


MAXINE OF HOLLYWOOD

70's Maxine of Hollywood Label
1970's Maxine of Hollywood Label

80's Maxine of Hollywood Label
1980's Maxine of Hollywood Label

MAURICE HANDLER

Early 50's Maurice Handler Label
Early 50's Maurice Handler Label

60's Maurice Handler Juniors Label
Early 60's Maurice Handler Juniors Label

 

MUNSINGWEAR


1930S MUNSINGWEAR label
1930s Munsingwear Label

 

NAN DORSEY


1940 Nan Dorsey Label
1940s Nan Dorsey Label


PAR FORM

1940's Par Form Original Label
1940's Par Form Original Label

1950's Par Form Label
1950's Par Form Label


1960's Par Form Label
1960's Par Form Label


1950's Par Form Hang Tag
1960's Par Form Hang Tag Front


1650's Par Form hang Tag
1960's Par Form Hang Tag Back

PETER PAN

60s Peter Pan Label
1960s Peter Pan Label


70's Peter Pan Label
1970's Peter Pan Label

 

PLAYMATE

80's Playmate Label
1980's Playmate Label

 

REEL POISE

 
1940'S Reel Poise Label
1940's Reel Poise by Bestlyne Co. Label
 

REYN SPOONER

1970's Reyn Spooner Label
1970's Reyn Spooner Label

ROXANNE

1950's Roxane Label
1950's Roxanne Label

1970's Roxanne Label
1970's Roxanne Label

70's Roxanne Label
1970's Roxanne Label

ROSE MARIE REID

1945 Rose Marie Reid Label
1945 Rose Marie Reid Label

1950's Rose Marie Reid Label
1950's Rose Marie Reid Label

50's Rose Marie Reid Limited Edition Label
1950's Rose Marie Reid Limited Edition Label

1950's Rose Marie Reid Hourglass Maillot Label
1950's Rose Marie Reid Hourglass Maillot Label

1950's Rose Marie Reid Draped Sheath Label
1950's Rose Marie Reid Draped Sheath Label

1960's Rose Marie Reid label
1960's Rose Marie Reid Label

1960's Rose Marie Reid label
1960's Rose Marie Reid Label

1960's Rose Marie Reid Juniors label
1960's Rose Marie Reid Juniors Label

1970's Rose Marie Reid Label
1970's Rose Marie Reid Label

Rose marie Reid
1970's Rose Marie Reid Label

SEA WAVES

1970'S Sea Waves label
1970'S Sea Waves label
ALFRED SHAHEEN

50'S Alfred Shaheen label
1950's Alfred Shaheen Label

SIRENA

1970's Sirena Label
1970's Sirena Label

SURF TOGS
1940's Form Control by Surf Togs Label
1940's Form Control by Surf Togs Label

1940's Form Control by Surf Togs Label
1940's Form Control by Surf Togs "Phan-Tum Girdle" Label

SWIMAWAY

1930's Swimaway Label
Late 1930's Swimaway Label
 

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