The Jantzen Diving Girl Patch Evolution
In the mid 1920's the Jantzen girl donned her cap and stockings. In the 30's & 40's the figure became more streamlined, her swimsuit became a bit shorter and the stripes are gone from the legs. The Jantzen insignia logo is embroidered on the front of her suit in the 1930's. In 1948 the logo insignia is gone and the Jantzen diving girl has become a bit more streamlined and her suit becomes strapless. In the 1980's the Jantzen girl silhouette has become more toned, fluid and elongated.
Below is an embroidered Diving Girl replica from 1981 which was also reissued in the 90s by the company. It was used on reproduction garments, for promotions and give-a-ways promoting the brand. The original Diving Girl decals are made of silk thread and much thinner in appearance. They also were inscribed: “the suit that changed bathing to swimming, Portland, Oregon 1923”, Jantzen’s iconic advertising slogan, place and date.
The Jantzen Logo Evolution
The Jantzen logo itself has gone through an evolution over the decades. In 1916 the company first used the name Jantzen as a trademark in advertising, and in 1918 they changed the name officially to Jantzen Knitting Mills. The name was again changed in 1954 to Jantzen Inc.
